Discover 5 free keyword research tools to boost your SEO in 2025. Think of yourself as a treasure hunter who uses free keyword research tools rather than a map to find hidden gems that increase website traffic. The best feature? It doesn’t take a lot of money or technical expertise. This post will teach you how to utilize five free tools to locate keywords that your competitors miss, even if you’re a total beginner. Let’s begin!
Why Keyword Research Matters (And Why Free Tools Are Enough)
Keywords are like the secret code between you and Google. When you use the right ones, Google says, “Hey, this website has what people are looking for!” But you don’t need expensive tools to crack this code. Free tools can do the job just as well—if you know how to use them.
Also we are going to see some real life cases to understand better how to use tools.
Here’s the truth friends
73% of bloggers use free keyword research tools to start. You can find this data on Hubspot if you search.
You don’t need thousands of dollars to find low-competition keywords.
Free tools often have features big companies hide behind paywalls.
5 Free Keyword Research Tools for 2025 (And How to Use Them). Let’s break down 5 tools that work like magic for finding keywords. without spending any money.
1. Google Keyword Planner
Best for: Finding keywords people search for.
How it works: Go to Google Ads > Tools > Keyword Planner.
Type a topic for example, “vegan pancakes”
It shows you keywords (like “easy vegan pancake recipe”) and how many people search for them each month.
Pro Tip: Ignore the “competition” score because here it’s for Google ads, not for SEO!
2. Ubersuggest
Best for: Stealing competitors’ keywords in a nice way. But this tool gives you a few searches for the day.
How it works: Type a competitor’s website for an example, “bestbakeryblog.com”
Ubersuggest lists all the keywords they rank for.
Look for keywords with a “Low” difficulty score, those are easy to rank for!
3. AnswerThePublic
Best for: This platform shows the people’s queries or questions, like an example, “Can I make vegan pancakes without flour?”
How it works: Type a keyword, want to see the questions, what people are searching for, like “vegan pancakes”
It creates a “wheel” of questions, prepositions ( “with,” “without”), and comparisons.
Write blog posts that answer these questions!
4. Keyword Surfer (Free Chrome Extension)
Best for: it’s a very useful Chrome extension that allows you to see keyword ideas while you browse Google.
How it works: Install the extension from the Chrome extension library and you can use it for the keyword ideas with the volume of the search keyword may have.
Search for “vegan pancakes” on Google. A sidebar pops up with related keywords and their search volume.
5. AlsoAsked.com
Best for: Finding long-tail keywords hidden in “People Also Ask” sections. This tool allows you to find the long tail keyword for a better audience that is searching for it in real time.
How it works: Type a keyword like “vegan pancake recipes.”
It shows you all the questions Google’s “People Also Ask” section has—like “Are vegan pancakes healthy?” Turn these into blog headers or FAQs!. To solve the specific problem.
The Blogger’s Hack: Combine Tools for Superpowers to collect high ranking keywords.
Want to find keywords nobody else is using? Mix and match these tools for that and you will find the result you can not belive.
Example:
Use AnswerThePublic to find the question: “Why are my vegan pancakes gummy?”
Plug that question into Google Keyword Planner to check its search volume.
Use Ubersuggest to confirm the keyword difficulty is “Low.”
Write a blog post titled: “Fix Gummy Vegan Pancakes in 3 Easy Steps”
This combo helps you find keywords that are:
- Highly searched 🔍
- Easy to rank for 📈
- Not covered by competitors 🥷
3 Mistakes to Avoid With Free Keyword Tools
Don’t chase “high volume” keywords only.
Example: “vegan pancakes” has 50,000 searches/month but is SUPER competitive.
Instead, target “vegan pancakes for toddlers” (1,000 searches, low competition).
Don’t ignore “zero volume” keywords.
Tools sometimes show “0” searches for very new phrases. If competitors aren’t using them, write about them first!
Don’t forget to update old posts.
Found a new keyword like “vegan protein pancakes”? Add it to your old pancake posts.
My thoghts on free tools
For myself I don’t need a big budget to find keywords that bring traffic. The free tools are enough for the beginner. This free tools can give you traffic if you use them wisely and for the to usr them to their fullest you should have to try your hard to research by your side. There are some limitations in the free keyword tools but for beginner is a gold mine to start the keyword research.
